You Can’t Pick a Bad Goal for Your Online Business
The inspiration for this post came from a conversation on goal setting that I had with fellow internet marketer, Fei Yie Adricula.
So let me ask you, what goals do you have for your online business? Are you interested in generating $2,500 in AdSense revenue a month or $3,000 in affiliate income? Are you trying to build the number of RSS subscribers following your blog to 500 or would you like 5,000 readers of your email newsletter?
Let’s say you put in 6 months hard work in building up your RSS subscriptions for example. That act of building up to 500 in-and-of-itself may not make you a penny in terms of income but having 500 RSS subscribers’ means that your readership has grown. This increase of readers will almost certainly increase your leverage for making money online.
Imagine a worst case scenario where 6 months from now where nobody cares about RSS, everyone just stops using it. Even if this were the case, you would still be in good shape because whenever you work towards a goal there are always side effect benefits.
For example while building your up your RSS subscriptions your post frequency on you blog increased, this increase led to a an improved Technorati authority. Because of your increase in authority, your blog starts seeing a significant jump in traffic which caused your AdSense earnings to increase.
The point is that it doesn’t really matter what your goals are, what is much more important is that you have goals. The process of setting and striving for goals will have a profound effect on your business, and greatly increase your ability to make money online.
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