What Color Is Your Hat?
Search Engine Optimization (SEO) comes in three different flavors. They are White Hat, Gray Hat, and Black Hat. White Hat SEO refers to techniques that meet two requirements. First, they are socially acceptable, by that I mean virtually no one is going to accuse you of being “shady” for using a White Hat technique. Second, using a White Hat technique brings with it an extremely low chance of getting your site banned from a search engine.
Understanding White Hat makes it easy to define Black Hat. Black Hat techniques are almost universally considered “shady” and bring with them a serious chance of getting banned from search engine(s) if anyone catches on to what you are doing. Grey Hat as you have probably guessed by now are those SEO techniques that inhabit the middle ground between white and black. More…
