The Advantages of Having your Own Web Page
What I am about to say may scare you! I would advise anyone who is serious about building an eBay business should seriously consider obtaining their own webpage. I am not saying that you should run out right this second and get yourself a domain name and some hosting, what I am saying is that you should begin to entertain the possibility.
Why in the world should you have your own web page? So that you can market! Why would you want to do any marketing? Because the most important function that any company can engage in is marketing! Think I am wrong? Well if you run a multi-million dollar company that does not engage in marketing efforts then you have ever right to disagree with me, but if not consider the possibility.
Let me ask you a question, for any given product, “whoze-wahts-its” for instance. If you and your neighbor Bob both buy “whoze-whats-its” from the same supplier and then list them on eBay for sale, then what will stop the two of you from having a price war and undercutting each other’s listing price until neither of you is making any profit at all? Not much I would say! This is what is called “perfect competition” and perfect cometition is bad for your business.
In my opinion perfect competition can be a huge problem for people trying to make money on eBay. What is worse some eBay sellers seem to be selling items continually at a loss on eBay. This is what some have termed “super perfect competition.” You might be asking yourself why anyone would sell anything at a loss? Good question, however I believe it happens more often than you might think.
One reason is “lead generation” the practice of selling auctions to gain marketing information to be used later. The topic of lead generation however is a topic for another time.
In our next post we will discuss how marketing can be used to slay the perfect competition dragon! If you are itching to get your hands on more eBay tips and tricks right this second, try our FREE Newsletter offered at the top of the page.
*If you are interested in the subject of perfect competition you will love “The eBay Myth“, especially Myth #2.
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