PCP, is a powerful narcotic which was originally developed as a tranquilizer for elephants. It has nothing, what-so-ever to do with PPC, which stands for Pay-Per-Click advertising. PPC ads are advertisements which can show up on search engine result pages and as well as webpages whose content is somehow related to whichever keyword the advertiser has chosen to market for.

PPC advertising revolves around keywords. The higher the demand for a particular keyword the more that a top position for that keyword will cost. Paying for the most expensive keyword in your niche seems to rarely be the dominant strategy for making money with PPC advertising. Instead careful analysis is required to determine which keywords might be profitable.

A couple of years ago PPC was an extremely popular form of advertising for Internet Marketers. The advantage of PPC was that it yielded itself very naturally towards direct marketing. PPC made it easy to see how much you were spending per click for a particular keyword, how much traffic that ad / keyword combination brought in, how well that combination converted to sales, and therefore how profitable or expensive the combination was.

The problem with PPC is that over the last few years it has become increasingly competitive. The two major players in PPC have been Google AdWords and Yahoo Search Marketing (known until recently as Overture), with AdWords historically servicing more ads then Overture. The average cost per click for both of these services seems to have inflated over the last few years as more players have flocked to the PPC arena. The price increases for Google AdWords in particular, have become affectionately known by some in the internet marketing community as the “Google Slap.”

I would advise anyone interested in using PPC advertising to seriously research PPC strategy before investing any hard earned cash.

For those interested in signing up for Google AdWords check the following link…
https://adwords.google.com/select/Login

For those interested in signing up for Yahoo Search Marketing check the following link…
http://searchmarketing.yahoo.com/srch/index.php/