How Much for an Internet Marketing Campaign?
A lot of people seem to be asking the question, what is a reasonable amount of money to make from an internet marketing campaign? The answer is that it all depends on your leverage. Let’s consider some examples inspired by recent marketing campaigns in the internet marketing community.
Say for instance, that you decide to run a two-day webinar complete with video-conferencing, non-video call in lines, and bonus online resources. If your webinar has a sticker price of $1,999 and you sell 500 seats then your gross revenue is a touch shy of the 1 million dollar amount. Keep in mind with all these gross revenue figures that the profit margins on information products tend to be pretty high.
If you are more of a products-only kind of guy, you might decide to spend a few months producing a take-home study course. You could outsource the development of a book, workbook, and DVD. Pay someone to write a winning sales letter, pay someone else to create a course related website, and pocket the difference. If you had an email list of size 50,000 you might expect 3% or 1,500 sales. If your take home materials cost $299 on average, then you could be looking at around $450,000 gross.
If you prefer you could run a five week online course with weekly teleconferences, online course related materials, and ways to network with other course participants. If you charged $199 for such a course and 200 students signed up by paying tuition, then you would collect near $40,000. Such a take would obviously not bring anywhere near the amount cash as the two above mentioned examples, however with opportunities to up-sell your students as well as increased exposure for you and your brand, such a venture would definitely be worthwhile.
The examples above tell the story of the kind of money that established players in the internet marketing community are making. When you are just starting out in the field of internet marketing you should expect to make no where near this amount of money.
Factors that can help contribute to the kind of massive leverage that would be required to pull of the kind of numbers mentioned above include a huge opt-in email list, a massive black book of networking connections that can light up online forums with to-the-top threads that never seem to die, or serious connections with dozens of bloggers who can post you offering on a score of blogs and let the viral power of the net take over.
Obviously it is never easy to generate a million dollars in revenue in a two week period, however the important thing to remember is that it can be done, and that the people who are doing it right now are ordinary human beings just like you and me.
Email lists can be built up even if it takes a couple of years of hard work and determination, as can extraordinary networking connections whether they be comprised of social networkers, bloggers, forum members, or a combination of the above.
If you are interested in reading more about the basics of internet marketing check out our post on the essentials of marketing online.
Tags: internet marketing, marketing, marketing camapigns, make money online, webinar, teleconference
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