Frequency vs. Leverage
The big name celebs of the online business world have at least one really powerful advantage in common, it’s called leverage.
When you have 300,000 people on your email list, that’s leverage. When you are one of the biggest names in internet marketing, and people will “ohhh” and “ahhh” at your every word, then you have leverage. When you have a strong network of associates that will promote your products for you in the form of “conversations” on online forums, you have, you guessed it… leverage.
The list goes on and on, but no matter how you slice it, the big names all have leverage working on their side.
This of course is all well and good if you are top dog, but what if you are currently a small name, or even worse what if you are relatively unknown in your field? What do you have working for you in the early stages of your online business?
If you are just starting out online please realize that you do have something very powerful, that will potentially work in your favor, and it is yours for the taking if you choose to use it.
The powerful “ace up your sleeve” that I am referring to is frequency. Consider those two or three functions that are the most important part of your business, it could be writing posts to your blog, writing articles for article marketing, creating content for your static site, or building your presence on some social networking site.
Consider for example article marketing. Each and every article that you write will have a monetary value, so the more articles you write, the more money you will make. When it comes to the static site that you market with your articles, every new page of content you create brings with it increased SEO dominance. The greater your SEO presence on the web, the more you will be able to see which SEO strategies are working and which should be dropped.
Put simply, with increased frequency, comes increased efficiency! Therefore, the frequency with which you produce in these core areas of your online business may well be the difference between stupendous success and lackluster results.
Tags: online business, internet marketing, make money online
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