Free Email Marketing Education

by Phil Weslow

There is an awesome way to learn the ropes when it comes to email marketing, and the best part is that it shouldn’t cost you a cent.                                                            

Here is what I suggest, get yourself an extra free email account… Gmail, MSN, Yahoo, it doesn’t matter. Once you have done this, sign up for every email list from every email marketer you can find. That’s right, I want you to create an email account dedicated to SPAM!!! I am exaggerating when I say every list you can find, somewhere between 10 and 20 lists should do nicely.

As you study the more established names in internet marketing, it is important to be able to read between the lines. As you study their sales materials try not to get caught up in whatever “flavor of the month” cure-all is being pitched, but rather to be able see past the surface level sales pitch, and attempt to discern the techniques that the marketer is using to try to persuade his audience.

The upside of such a course of study, is that it should not take you long to familiarize yourself with email marketing technique. Many email marketers tend to borrow ideas from each other, and you should start to see patterns emerge very quickly.

I have often heard it said that great writers are great readers, so it stands to reason that great writers of email marketing are great readers of email marketing!

Here are some links to email marketing list opt-in pages. I won’t bother describing the type of product that each list promotes, when you get to their landing page that information should be self evident.

http://www.perrymarshall.com/google/index080111.htm
http://www.thesystemseminar.com/
http://www.auctionbytes.com/cab/abu
http://www.wordtracker.com/academy/newsletters
http://www.stompernet.com/

P.S. I am not a fan of giving out my address or phone number, however some email lists are starting to ask for such information in the opt-in form for their email lists. You will have to develop your own policy regarding how you wish to deal with such opt-in forms.

 


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