The CNN Money article, “eBay backlash: 5 sellers who ditched it” by Stacy Cowley, tells the story of 5 online business owners, whose businesses seem to have stopped selling their merchandise on eBay. Some of these sellers seem to basing there current business model on marketing there own webpages while others appear to have transitioned to eBay alternatives such as Amazon.com, eCrater.com, and others.

The recent changes that eBay has announced regarding its fee structure and feedback system for the U.S. version of their site seem to be creating quite a stir among eBay sellers; it should be interesting to see how these changes play out. One of the positive themes that seems to be consistent in most of the companies profiled in the above mentioned article, is that they appear to be taking an active role in marketing their online business.

Whether these business owners were taking an active role in their marketing while they were still selling on eBay is difficult to determine from the article. Whatever the case may be, having such a hands on approach to marketing should only help their online success.

How Much for an Internet Marketing Campaign?

This entry was posted on Friday, February 8th, 2008 at 9:31 pm by Phil Weslow and is filed under General Feedback Secrets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.