Archive for the 'Article Marketing' Category

Article Marketing

Saturday, March 29th, 2008

According to some publications, article marketing expert Timothy Gorman makes 5 figures monthly using the method on his own niche websites, but I haven’t gotten to the interesting part yet. He has been doing so in his spare time while working full time as a Captain in the US ARMY!

Mr. Gorman is not the only one making a killing in article marketing. Many others have reaped similar benefits from this no frills method of online marketing. But don’t be fooled, making big bucks in online marketing requires lot’s of hard work. So if you’re serious and you’re willing to put in the hours there is money to be made.

The web is filled with article submission sites or article directories are they are sometimes called. Some of these directories are bad, some good, and some are AWESOME! The top quality article submission sites have the deadly combination of high PageRank combined with lots of traffic.

These sites provide a two-pronged method of generating traffic to your site. The first and most important comes from there enormous value they provide in terms of search engine optimization. Most article directories allow a single backlink to be included at the end of every article that you post. These backlinks are of high value not only because of their PageRank but due to the fact that the “referring page” (article) contains relevant content. The search engines pay attention to not only the anchor text of the link but also how closely related the referring page is to the landing page.

The second, bonus method of traffic are the unique visitors who come directly to your site by following your links. Please keep in mind that it is not just the links at the bottom of your articles that provide traffic. Many article directories have an author bio-page for each author and this page can be an excellent source of traffic to your site.

Please keep in mind that when it comes to author bio pages, you have to SELL IT. People will click on your bio page based on the quality of your articles. Once they get on the bio page they will decide whether to click through to your webpage based on how tantalizing you can make yourself and your site seem.

If you are interested in the subject of backlinks, check out our article, “Backlink Building”. Your choice in anchor text is extremely important when building backlinks, for more information on this topic be sure to look out for our upcoming post, “The Anatomy of a Text Link”.

As far as figuring out the number one article directory on the planet, the gold star goes to EzineArticles.com If you want to submit to several directories that’s fine, but make sure to focus the bulk of your effort towards Ezine Articles.

Mr. Gorman has a free ebook out that outlines his method of using article marketing to drive website traffic, to check out this free ebook, click here.

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Backlink Building

Tuesday, March 25th, 2008

A backlink is a one-way inbound link from another website to your own. The algorithms that determine the search rankings for the major search engines are in a constant state of change and therefore the value of each attribute of a website as it relates to the rankings is also in flux. In recent history however backlinks have been one of the most important factors to the algorithms and to this day they continue to be an essential part of search engine optimization.

Article Marketing is perhaps one of the potent methods of backlink building available to the online entrepreneur just starting out. The way this works is that the sight owner either writes his own articles or pays someone to write articles for him. These articles then get posted on Article Directory sites. The standard practice is for the Article Directory site to allow a single backlink to be included, usually at the bottom of each article. There many Article Directories out there, but I would suggest that you start with EzineArticles.com.

Blog Commenting is another way for you to build backlinks to your site. Most blogs allow comments to be left by readers on a portion of their posts. It’s usually the case that the comment form allows you to submit a URL (web address) with your comment. In addition to a URL the comment form usually also asks for a name. Chances are that whatever you put in for a name will become a hyperlink for the URL that you entered. More…

Free Keyword Analysis

Wednesday, March 19th, 2008

In our post, “How to Make a Dollar Online”, we mentioned using “article marketing and SEO” as a technique to drive traffic to a website. That post was all about Squidoo Lenses however the above mentioned technique would work for any type of website regardless of it was a blog, static page, mini-page, “lens” etc.

The first step in using article marketing to improve your search engine optimization is to find a profitable niche. If your main method of monetizing traffic is some form of Pay-Per-Click advertising, such as Google AdSense then the first factor you should consider is how much each keyword pays per-click on average.

The problem is that there is usually a good deal of search engine competition for the highest paying keywords. If you are using a method such as blog commenting, then competition on the search engines doesn’t really affect you. If however you are planning to use SEO to drive traffic to your site, then search engine competition is a huge factor. More…


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