Accidental SEO for Authority Sites
For those not familiar with the term, Accidental SEO refers to the practice of producing content pages for your site and discovering from your site’s stat tracking software, what terms your site naturally ranks well for.
Once you know which terms you rank well for, you can produce more content pages based around these keyphrases to exploit your site’s natural advantages. The great thing about accidental SEO is that with it, you do not need to be a SEO expert in order to increase your search engine traffic.
If you are trying to market your website as an expert authority in a particular niche, then optimizing using accidental SEO means paying attention not only to the traffic you are receiving, but also how long that organic search engine traffic is staying on your site.
You might have a page on your site that has been bringing your site a significant amount of traffic but with a low average time-on-site.
The problem with a low time-on-site is that it usually means these visitors are bouncing off of your page as soon as they hit. Chances are that they are not clicking on any ads, not signing up for your newsletter, and most importantly not surfing the other pages on your site.
If you are trying to market your site as an expert authority in your niche, then it is essential to build your average number of pages-per-visit as high as possible.
One option you have is to try to edit your page in such a way that you improve time-on-site and the average number of pages-per-visit. The other option is to look not only at the amount of traffic you receive for particular keywords but also how long that traffic stays on your site.
Once you have found these winning combinations you can produce content that should increase the amount of quality traffic coming into your site.
