I think that I am officially on an unorthodox strategy kick! The idea for today’s post comes from the mind of Tommy Vallier. Tommy is looking to obtain a new iMac but he seems to be a little low on funds at the moment. The solution… to make the internet “an offer [it] can’t refuse”. In exchange for the new iMac Tommy will wear the company T-Shirt of whoever buy’s his new computer, for one year. I have simplified the details of this transaction and for the full scoop I suggest you check out Mr. Vallier’s site. I would especially suggest that you check out the question “How will we know you’re wearing it?” on the questions page of his site.

Here is why this is an awesome idea… you may be saying to yourself “that’s a horrible deal, I would never go for that.” And if you have such a view, it’s a very understandable position. But it seems that Vallier understands that the internet is an awfully big place. Let’s say that his conversion rate is 1 in 10,000 people. If he were selling an ebook, that would be awful conversion rate. But he’s not selling an ebook!

With what looks like very little marketing overhead and the viral power of the blogosphere, this proposition should get itself in front of the eyeballs of 10,000 people, easy. You might be tempted to think that there is going to be a lot of follow up work for Vallier after reading his questions page. The answer to that question is an emphatic YES and NO!

If Vallier decides to use social networking sites and blog extensively about the experience then yes on one hand that might entail a lot of work, on the other hand it should be well worthwhile for Mr. Vallier since not only does his sponsor have the potential of gaining lot’s of exposure, but Mr. Vallier himself stands to gain ton’s of exposure.

This story is a great example of the kind of symbiotic marketing that Web 2.0 is becoming known for. Vallier could potentially spin this little idea into a huge opportunity or string of opportunities. As I suggested in my last post, study those who are marketing themselves online that are doing things a little differently, it may well lead you to your own million dollar idea!

Tags: iMac, Apple, Internet Marketing, Viral Marketing, Web 2.0 , T-Shirt

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This entry was posted on Wednesday, April 2nd, 2008 at 10:45 am by Phil Weslow and is filed under Strategy, Monetization, Internet Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.