Monetizing Credibility
Aside from some pure e-commerce sites, most online businesses owners are actively monetizing their own credibility. This is true whether you promote your own products or you engage in affiliate marketing.
Let’s say you market affiliate products via either an email list or a blog. Every time you make a recommendation you are risking your reputation to some degree.
The degree of risk involved depends on several factors. For instance, one factor is the quality of the product that you are promoting. A list of loyal readers that is bombarded with several bad recommendations in a row may soon begin to question their loyalties. Another factor to consider is the frequency with which recommendations are made.
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